Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
Hyper Growth, Uncharted Territories.
We ambitioned to build a high-performing in-house team and a best-in-class brand from the ground up, aiming to push beyond the medical cannabis category, and we did just that.
In this uncharted territory, we had a ton of wins and plenty of firsts. #1 in Deloitte's Fast 50 for fastest growing company in Australia for two consecutive years, 10,000% growth? That's right, not a typo. First ATL campaign for a medical cannabis company in Australia? Check. First medical cannabis brand in the world to sponsor a major league sports club? Oh yeah. The list just keeps growing.
In a space where tight advertising regulations constantly shift (and where you can't talk openly about your product or its benefits), our 360° campaigns increased brand awareness and drove patient acquisition like never before. What a wild ride. Before you strap in, here's a fun one we created along the way.
We kicked things off with a rebranding, setting out on a mission to create something bold, emotional, and distinctive from the medical cannabis brands out there. We wanted to cut through the noise, and the new brand stood out.
This process wasn’t just about visuals, either. We dug deep, dissecting our personas and crafting a tone of voice that felt human, relatable, and true to us. It wasn’t just a rebranding, it was a new way to connect.
With medical cannabis still facing stigma, earning trust was key, however, legal restrictions meant we couldn’t explain how. So, we let our brand speak for itself with honesty and reliability.
Trust Campaign.
Care is in our nature. Care is in our brandʼs DNA. We put the patient first and their health journey is at the centre of everything we do.
Real people. Real stories.
Our patients broke the stigma by sharing their journeys that we deployed across the funnel in performance channels.
Then came the most talked about NRL sponsorship of the year. The Dolphins NRL sponsorship was a huge success, even though it was cut short. What became known as "Tape Gate" quickly gained media attention but not as expected.
On April 19th, the Dolphins had to cover our logo on their jerseys before taking the field in Darwin. With high temperatures and intense gameplay, the tape struggled to hold. By halftime, most coverings had worn away, revealing the Alternaleaf logo and igniting a media frenzy.
Find the full story in this article.
Whilst imprinting trust and credibility with the audiences, the brand is flexible enough to speak to a broad range of people. We see you, Gen Z.
