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This campaign has been redacted

The regulations for advertising medicinal cannabis are incredibly strict. 

They are so strict, in fact, that it’s hard to find a way around them that conveys the information patients need to know about this [potentially life changing form of medication.
 

Interestingly, “The Streisand Effect” suggests that once people know that information is being kept from them, they are significantly more motivated to acquire and spread it.  So rather than trying to work out how to avoid these restrictions… what if we make them more visible, turning them into a strength?

​A campaign where everything we want to say about our product is restricted/blocked or redacted, this way, we create intrigue that will have the public googling what they’re missing.

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