Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
Warriors
These warriors aren’t ancient, neither they do war.
Yes, they might have the strength from their past but they stare deeply into each other eyes. Kids that are being put to test and taught how to fight for their lives.
These moments were captured in Bangkok, in January 2016, at the Lumpinee stadium where every week young fighters confront each other on the ring, with the enthusiastic support of their families, team and a crowd of avid for gamblers. The screams don't bother them, they have much more than money at stake.
This campaign has been redacted
The regulations for advertising medicinal cannabis are incredibly strict.
They are so strict, in fact, that it’s hard to find a way around them that conveys the information patients need to know about this [potentially life changing form of medication.
Interestingly, “The Streisand Effect” suggests that once people know that information is being kept from them, they are significantly more motivated to acquire and spread it. So rather than trying to work out how to avoid these restrictions… what if we make them more visible, turning them into a strength?
A campaign where everything we want to say about our product is restricted/blocked or redacted, this way, we create intrigue that will have the public googling what they’re missing.


